Italy and the Vespa
Let's face it the Vespa is
synonymous with
Some of the most classic scenes in
old films feature a Vespa. Old films such as "Roman Holiday" or
"La Dolce Vita" show that this little scooter represents more than
just ride, it represents a certain sophistication. Piaggio, the maker of the
Vespa, actually made a calendar to show old publicity shots of movie starts on
their Vespas.
Make sure to check out the 1993
Italian film "Caro Diario". There is an incredible opening scene
where the lead character takes a ride his Vespa on a sunny morning in
The Vespa just represents everything
the Italians are famous for. Who else could make a person wearing a business
suit and riding a scooter to work seem hip and irreverent? That's the
interesting thing about a Vespa. It could make a three-piece suit seem
rebellious.
While most people around the world, especially the United States,
act as if a Hummer, Lexus, Mercedes, (Insert other expensive car) instantly
puts them in some royal echelon. It's as if somehow the cost of the vehicle is
a sign of who you are. Irregardless of who's behind the wheel the car is more
important than the person inside it.
The Italians don't look at it that way.
They don't see a price tag as their way to credibility. They'd rather focus on
the charm. That's why the Vespa in accessory of the person riding it, not the
other way around.